As part of Pivie’s B2B service development journey, the scientific workshop “Updates on the Diagnosis, Treatment, and Prevention of Iron Deficiency Anemia in Children”—a project Pivie was honored to support together with the sponsor Hunmed and the National Children’s Hospital in organizing—serves as a strong example of how Pivie helps brands/partners find common ground with the medical community.
The scientific workshop “Updates on the Diagnosis, Treatment, and Prevention of Iron Deficiency Anemia in Children”
Pivie does not view doctor outreach as simple marketing. Instead, we see it as a responsible effort to build professional connections.
1. Connecting leading experts: Right people – Right expertise – Right message
Pivie believes a successful scientific workshop starts with a strong match between the topic and the speaker(s). In this project, Pivie acted as a bridge and worked closely with experts from the National Children’s Hospital to deliver the most valuable content.
- Building credibility for the program and the brand: Pivie was responsible for inviting and coordinating leading speakers, allowing experts to focus on professional sharing. The participation of reputable experts helped enhance the program’s quality and increased attendees’ trust in the brand.
- Aligning content with real needs: Pivie worked closely within the Hematology–Pediatrics professional network and served as a “professional filter” to ensure the content closely followed clinical practice. At the same time, the brand’s solution was integrated in an objective, subtle, and guideline-consistent way.
2. Communication performance: Reaching doctors the right way
The success of the hybrid scientific workshop at JW Marriott Hanoi was demonstrated by real reach and engagement metrics:
- On-site event: Attracted over 100 doctors from multiple specialties.
On-site venue at JW Marriott Hotel Hanoi
- Online registrations: Recorded 1,300+ registrations and more than 600 accounts joining the Zoom livestream and staying until the end of the workshop.
- Reach: Over 5,000 livestream views on the VTV24 Fanpage.
- Growth speed: Right after announcement, the event gained 300 registrations and 500 expressions of interest within 24 hours.
These results confirm Pivie’s capability to run highly targeted healthcare communications campaigns and reach the right audience quickly.
3. Why choose Pivie as your physician market outreach partner?
With strong understanding of the healthcare ecosystem, Pivie provides physician market outreach solutions in Vietnam in a sustainable and professional manner.
3.1 A nationwide network of 100,000+ healthcare professionals
Pivie has a large data foundation that enables guest segmentation by specialty, region, and needs:
- 50,000+ regularly collaborating doctors
- 20,000+ nurses and 10,000+ technicians
- 15+ professional Zalo communities with 4,000+ active members
Pivie’s network
3.2 A multi-channel healthcare media ecosystem
Pivie optimizes brand reach through Fanpage, Zalo, TikTok, YouTube, an online medical learning website, and the Pivie Online Medical Learning App. This approach helps maintain the brand’s presence in doctors’ minds through valuable professional content.
3.3 Flexible integrated services – optimized cost
Pivie supports partners from strategy to on-the-ground execution, and can integrate supporting services such as:
4. Pivie’s B2B strategic vision
The success of the pediatrics workshop above is an important milestone. Pivie is committed not only to helping partners “reach” doctors, but also to building long-term, valuable connections based on professional context and trust within the medical community.
Looking for an effective physician market outreach solution?
If you need a structured outreach strategy that is medically accurate and measurable, Pivie is ready to support you—from content development and expert connection to multi-channel communications execution.
We not only organize scientific workshops, but also advise B2B healthcare marketing solutions, helping brands reach the right physician community and maintain sustainable presence in the medical ecosystem.
👉 Contact Pivie for a free consultation tailored to your brand objectives.
PIVIE CO., LTD.
Website: https://pivie-partners.com.vn/en
Email: dceo@pivie.com.vn
Hotline: 0911002612
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